agi jagi [ah-gee jah-gee] is allergen-conscious baby skincare, born in the Big Apple.
It all began in the NICU. During the long wait to bring her newborn home, a New York mom named Selina kept thinking about the day she'd finally get to hold him.
The NICU team was amazing. But with so many big things to watch over, a baby's skin was never going to be at the top of the list. For Selina, it mattered. So much around him was cold and sterile, and she wanted whatever touched his skin, still so new to this world, to feel as tender as being held by his mother.
Oat is everywhere in baby skincare, but she didn't want a food ingredient on his skin when he hadn't even left the hospital yet, let alone tasted his first solids. Nothing she found felt quite right. So she set out to make it herself, and found her way to Korea, internationally renowned for its thoughtful approach to skin.
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Fast forward to today, the Everywhere Balm is what came of it.
Three key ingredients do the work.
1) Marshmallow root holds water against the skin,
2) Meadowfoam seed oil softens without the grease, and
3) Panthenol (vitamin B5) keeps moisture in.
The rest is what we left out. No fragrance. No oat, soy or dairy. No parabens, phthalates, sulfates, dyes, silicone, petrolatum, mineral oil or lanolin. Last but not least, cruelty-free.
Life moves fast, and babies are only this small for a moment. We wanted a jar that brings a little huggable whimsy to the everyday, and is every bit as gentle as it promises to be.
The Everywhere Balm is made in limited batches at a time, and the first one arrives in January 2027.
Join the waitlist and we'll save a jar for you ❤️
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